Project Mu are now shipping their Type 999 brake pads for R35 GT-R. These Japanese manufactured pads have enjoyed a good reputation in the past so I would expect great things of these pads. The best part is the price:

• Front Pads – 47,250 yen ($470 USD) per set
• Rear Pads – 34,650 yen ($340 USD) per set

This is a significant saving over OEM/Brembo brake pads with similar performance. Products like these help reduce your running costs of your Nissan GT-R by a significant amount.

In this second picture, a pad from the rear of an R33 GT-R is shown for comparison.

Source: Garage Saurus